TOUJEO

Everyone knows pharma isn't glamorous. So, my partner and I created something different for the category - it's weird, it's funny, it's awkward. Get ready for it.

Groove Campaign & Redesign

We went for it- bright colors, super symmetrical, modern. No long walks on the beach, no elevator music. From concepting to production, we produced a new campaign and tv spot for Toujeo, an insulin pen for diabetics. This idea comes from a truth all diabetics can relate to: when you're blood sugar is off, everything is off. By showcasing relatable situations in a charming way, this spot tells the story of a man "finding his groove" by getting his blood sugar in check.

...And then people started talking on Twitter.

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We also shot a photo library to bring the campaign through to all types of media channels. Who doesn't want more basset hound?

The Groove campaign was just
the beginning of Toujeo's transformation as a brand.

We wanted to differentiate Toujeo from other drugs in the category so our team created a new look and feel that's bright, airy, and most importantly - friendly. I completely redesigned the website to be more user-friendly, clean, and to pull through our new look as a brand.

We also worked with the awesome illustrators at Radio to create over 100 icons/illustrations to use in all branded pieces. They're cute, approachable, and help content feel more digestible.