Toujeo | Groove Campaign & Redesign
No long walks on the beach, no elevator music. This pharma campaign stood out in the category with it’s bright colors, bold art direction, and compelling visuals and storytelling. From concepting to production, I produced a new national campaign and tv spot for Toujeo, an insulin pen for people with diabetes. This idea comes from a truth all diabetics can relate to: when you're blood sugar is off, everything is off. By showcasing relatable situations in a charming way, this spot tells the story of a man "finding his groove" by getting his blood sugar in check.
...And then people started talking online
The Groove campaign was just
the beginning of Toujeo's transformation as a brand.
We wanted to differentiate Toujeo from other drugs in the category so I created a new look and feel that's bright, airy, and most importantly, cheeful. I completely redesigned the website to be more user-friendly, clean, and to pull through our new look as a brand.
Custom illustrated icon library
I partnered with illustrators at Radio to create over 100 icons/illustrations to use in all branded pieces. They're playful, approachable, and help content feel more digestible.
Copywriter - Josh Nitzschke
ACDs - Yasmine Hamdy, Seth Hill
Director - Phil Joanou
Editor - Greg Letson