Adopt-A-Pet | Out of Home NYC Subway
Decals are placed on MTA turnstiles with striking visuals that riders can’t ignore. By pushing through the turnstile, the needle is pushed away from the pet and is "saved".
Graphis Gold Winner
PETA | Frying Nemo
Most people don't care about fish as living creatures, so how does PETA change peoples' POV? This solution utilizes a famous fish everyone knows and loves, except put in different context.
Soon after posting Frying Nemo on my website this poster found it's way across the internet and was eventually "stolen" to become a restaurant sign in India.
PETA | Horse Racing Promo Pen
The PETA horse "floaty" pen demonstrates the horrible truth behind horse racing. Hold the pen downwards and the horse moves towards its death.
ONE Show Winner
Graphis Gold Winner