Botox
Let's do something completely different.
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Undraw the Line
Whether society drew them or time did, the lines that hold people back need to be undrawn.
Most work in the beauty category starts looking the same. Almost none of them even have a concept at all. Working with the Undraw the Line concept, my partner and I came up with ways to bring expand this campaign beyond print. Now Botox stands for confidence, empowering women, and fighting for equality. We took this campaign to places you wouldn't expect in the category.
A job market without lines.
Botox partners with LinkedIn to create a genderless and ageless job market for 1 day. This activation erases first names, dates, and replaces profile photos with a symbol for equal pay.
Interactive banners
(with attitude)
When the mouse is rolled over the banner, the wrinkles and worry lines disappear. And then the sassy headlines appear.
Augmented reality experience
By using a webcam/camera, this augmented reality experience helps you visual how you can look without wrinkles. No microsite, no apps, just right there while you're browsing.