FORD X Portland Trail Blazers

In the Northwest, Ford and the Portland Trail Blazers fans are serious about two things: their trucks and their Blazers team.

 

 

Ford x Portland Trail Blazers Partnership

 
 

My partner and I were tasked with creating a Ford + Portland Trail Blazers partnership campaign. We realized it was the Trail Blazers’ 50th anniversary season in 2019-2020, so we leaned into the heritage that both Ford and the Trail Blazers share. By combining vintage Ford and Blazers footage, we created a nostalgic and energetic partnership campaign. We produced :30 broadcast video, :15 video for Youtube, Hulu, and other media placements, :06 cutdowns for YouTube and social, print materials, in-stadium video, digital LED signage and banners. All assets were created with a vintage aesthetic nodding to the 70s, 80s, and 90s, and 00s.

SR CW - Rob Bibelhauser
Edit - Sam Park / Dystnct Media

 
 

Partnership print ad

 
 
 

In-stadium assets | digital 360 rings, static LEDs, free throw counter, and “big screen” video over the basketball court

 
 
 

Broadcast animation | Keys to the Game

 
 

Conceptual. Creative. Art Director.