Norman Ambrose
Most fashion ad campaigns have no concept and a bunch of beautiful people doing the Zoolander “blue steel” look. Norman Ambrose wanted something more meaningful.
Norman Ambrose is luxury couture fashion brand and furrier based in New York City
Relentless Grace - Autumn/Winter 2019 Collection
A woman’s role in society has dramatically evolved over time. Largely because women have changed their narrative by taking matters into their own hands and flexing their ingenuity. At Norman Ambrose, our powerful designs act as an ode to women everywhere who continue to redefine their roles with courage and push societal boundaries with grace.
The Relentless Grace campaign features strong, independent women breaking societal boundaries and visual norms. It features familiar situations in an unexpected way and showcases the confidence and power that a Norman Ambrose woman carries, all while wearing luxurious furs. The visuals and settings nod to the past yet have a modern aesthetic. Warm tones paired with bold type create a unique and dynamic look that embody the Norman Ambrose brand.
MY ROLE // Along with my copy partner, I came up with the Relentless Grace campaign, casted models, came up with shot lists, picked out photographers and locations, directed on set, and oversaw post-production. All photos were shot in Brooklyn, NY on a hot hot summer day.
COPYWRITER - KRISTEN GAERLAN
PHOTOGRAPHER - VIKRAM PATHAK
LOOK BOOK PHOTOS // a collection of more straight-forward product photos for retailers and showrooms
EDITORIAL FEATURE // WWD
