Amazon
Prime FTW!
Amazon Prime | Back to School
Most of Amazon’s messaging and digital campaigns are very straight-forward and often lack emotion, personality, and get lost in the mix. Amazon Prime team wanted to make a splash with a new Back to School campaign specifically for existing Prime members, and connect to them in a more meaningful way while showing them how to take advantage of all their included benefits.
My partner and I created a campaign that is immediately recognizable as a Back to School campaign with engaging visuals, playful copy, all while sticking to the ever-so-recognizable Prime branding and guidelines. This campaign lived throughout all of Amazon.com and was seen by millions of members everyday.
All assets were created for desktop and mobile, in both English and Spanish.
