Ford SUV

There’s a whole set of physical sensations that come with road tripping through the Northwest in a new Ford SUV. The places we go, and the routes we take there, provide a full-body sensory experience that’s equal parts exhilaration and enlightenment.

This campaign entices those who’ve either forgotten or never knew the rush of the Ford driving sensation by titillating their senses and stoking their appetite for adventure. We focused on the sights and, particularly, the sounds one experiences as they adventure through the Northwest in a Ford SUV—the misty morning dew settling onto empty blacktop, the cool splash of mountain lake water on one’s face, the bungled crunch of downed branches snapping underfoot. With all the capabilities and comforts you need. Our message is simple: There’s more to feel in a Ford.