There’s a whole set of physical sensations that come with road tripping through the Northwest in a new Ford SUV. The places we go, and the routes we take there, provide a full-body sensory experience that’s equal parts exhilaration and enlightenment.

This campaign entices those who’ve either forgotten or never knew the rush of the Ford driving sensation by titillating their senses and stoking their appetite for adventure. We focused on the sights and, particularly, the sounds one experiences as they adventure through the Northwest in a Ford SUV—the misty morning dew settling onto empty blacktop, the cool splash of mountain lake water on one’s face, the bungled crunch of downed branches snapping underfoot. With all the capabilities and comforts you need. Our message is simple: There’s more to feel in a Ford.

2020 was a crazy year for the whole world. The last thing people wanted to see is more depressing advertising, especially during the holidays. We also couldn’t ignore the elephant in the room, so we created the Make Joy campaign. Even though most people couldn’t celebrate the holidays how they usually would, we can still make the most of the season.

My partner and I came up with the concept, shot all the footage, and edited to finish.

We worked alongside designers, animators, and illustrators that fleshed out our campaign into digital banners, in-dealership signage and posters, print ads, digital ads for alexa and other amazon devices, hero banners, and the list goes on.

SR CW- Paul Bryne